Varvara Gorelina

Product Designer

Designing clarity into data-heavy products

11 years of expertise across fintech, banking, aviation, SaaS and e-commerce — taking complex, high-stakes interfaces from discovery to shipped product, and making the evidence behind every decision visible

Full-cycle design process Stakeholder & research-led Mentor & technical interviewer
My works
Insight Flow preview

Insight Flow: Conversational BI Platform

An AI interface that lets business users explore data through dialogue — with evidence, confidence, and a recommended action attached to every answer

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Aviation: ERP system and B2C app preview

Aviation: ERP system and B2C app

An ERP system for private aviation services spanning B2E, B2B and B2C — from dispatcher dashboards to a mobile app for booking and managing flights

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CRM: Revenue Forecasting preview

CRM: Revenue Forecasting

Revenue reporting and forecasting tool for a full company pipeline — designed solo, from discovery through role-based views for six user groups

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E-Doc preview

E-Doc: Document Signing Platform

A patent and trademark signing platform for the UAE market, integrated with the UAE Pass national digital identity — shipped as MVP in six months

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Bank Products preview

Bank Products for Business

As Stream Design Lead, launched business cards, loyalty, cash services, payments and special accounts across iOS, Android and web

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Design Leadership preview

Design Leadership

Mentoring, technical interviews, and building the design system and DesignOps practice that let a growing bank design team scale

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Izmir Transport Map preview

Drawing Izmir Transport Map

A community design workshop: studying a city's transport map problems and running a hands-on session that produced three redesigns in one evening

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CV

Varvara Gorelina

Product Designer

Porto, Portugal · Open to relocation to the UK

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Experience

Product Designer
EPAM Systems · Remote · September 2021 — Present
The international company providing software and digital platform development services

Design Lead
VTB Bank · Eastern Europe · June 2020 — August 2021
One of the 3 top banks in the country. Banking apps for medium and small businesses

Design Lead
Promsvyaz Bank · Eastern Europe · June 2018 — May 2020
TOP 10 banks. Internet and mobile banking for salary clients and for loan holders

UI/UX Designer
InDev studio, Lyykteam, RedFox · Eastern Europe · August 2015 — June 2018
Designed fashion and sportswear online stores, crypto exchangers, delivery applications, and social networks. Implemented metrics. Built a product vision and planning

Education

  • Master in Multimedia (currently studying), University of Porto, Expected graduation: 2027
  • Bachelor of Fine Arts and Engineering, Kostanay Pedagogical Institute, Kazakhstan, 2012

Skills development

  • Certificates of completion: Claude Code in Action, AI Fluency Framework & Foundations, 2026
  • AI-Assisted UX Design course at EPAM System, May 2025
  • HTML, CSS, JavaScript for designers course at EPAM System, May 2023
  • Certified Skill Adviser at EPAM System, April 2023
  • Certified Technical Interviewer at EPAM System, December 2021
  • Text in Interfaces (UX-writing) at Maxim Ilyakhov's school, August 2020
  • Product Design course at British Higher School of Design and Art, August 2019

Leadership & Awards

  • Expanded the diversity of expertise in EPAM by conducting technical interviews with designers from Colombia, India, and CIS
  • Contributed to the growth of designers' qualifications by preparing them for evaluation, checking well-being, and helping to solve problems in the teams
  • Speaker at meet-ups with research reports and workshops host

Summary

  • 11 years of expertise in designing data-heavy applications
  • Launched innovative projects in Aviation, Business Automation, Fintech, SaaS, and E-commerce sectors
  • Established full-cycle design processes as a key designer. Expert in troubleshooting and streamlining design delivery complexities.
  • Effective communicator with stakeholders and team members, with an appeal for user research and UX practices

Tools of the trade

Figma Anthropic Coda Miro Sketch Jira

Frameworks

  • CJM, Blueprint, JTBD, Prototyping, UI testings, User journey, Road map

Sectors

  • Banking & Fintech, Aviation, Business Automation, SaaS, Delivery & E-commerce

Skills

Building a full-cycle design process

  • During the year of working at the bank, I built the process of supplying proven design solutions for the 10 product teams, hiring designers, built cross-department cooperation
  • Reduced growing 10-month design debt in the Bank, increasing the number of designers from 3 to 12, and providing consistency by creating a Design System, onboarding tools, digital bank principles, and synchronization meetings
  • Managed ever-changing requirements for an external stakeholder, provided proven design solution delivery through backlog prioritization

Research and metrics

  • For a foreign customer who did not have a research budget, I defined the product vision for the UAE market, using reports of Hofstede Insights about UAE local customs and benchmarks of Arab countries' platforms
  • Increased Customer Satisfaction Index by 18% by analyzing feedback in stores and composing a backlog of improvements in the Bank application
  • Identified the factors that lead people to choose a credit card by organizing an observational research
  • Cut dashboard learnability time by 11% by designing a new flow, based on beginner and experienced user insights for the CRM
  • Reduced the number of user mistakes by 28% by designing 40+ flows within a single transport dispatcher dashboard with sequential processes
  • Launched innovative refinancing, and loan market products, studied the users' needs, achieved the goal numbers of services purchased, the depth of products using and Average Revenue Per User
  • Designed secure user flow for a Bank that saved $0.05 per login, analyzing the error rates

Let's talk about your product

Open to senior / lead product design roles and select freelance projects

Email me Contact me on LinkedIn